I don’t know how you feel about techy internet stuff, but I like it a lot. Once I get it down, that is. The problem is that I have no patience with trying to bull my way through the learning process. One of the reasons that young kids seem to learn new things so well – Internet things, that is – is that they are not afraid to break things and they like to play. Grown-ups,  on the other hand, have schedules and goals to meet. They have serious things to get done. I fall somewhere in the middle. I like to play with stuff once I have a bit of a clue and can handle the basics. The problem with so much of the tech on the internet is that its coolness is inversely related to the quality of the training provided. A while ago I wrote about covering the basics of making a sales page readable because you can’t sell stuff if people can’t figure out what you’re selling. When it comes to software, it’s the training. I have tried some SAAS (software as a service) products that had great word of mouth from reputable marketers. Software that…

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I’m not asking.  You don’t.  And that’s OK – just don’t pretend you do. Everyone who ever got started on the web didn’t know what they were doing at first.  Think about it – of course they didn’t.  How could they? I’m assuming you found this blog while you were searching around the big, wild world of the internet for information on just how do do this thing they call internet marketing. I don’t know what you were searching for, but I’ll tell you two things. First,  I am sure the information is out there.  And it’s out there because bazillions of people are looking for it, just like you. People who want to know something they don’t know yet. Second, you’re not going to find it in this post.  But, hey, keep reading anyway. Not knowing creates the same problem for all of us – when we are around people who do know (or convincingly act like they do) we get tentative.  We don’t want people to know how much we suck at whatever it is, and that keeps us from starting. But if you don’t start you never finish.  It’s a vicious circle. So admit it, at least to yourself.  Free…

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Like many of you I’m sure, I buy quite a few programs of one sort or another for learning purposes. Video and text programs designed to teach me the ins and outs of various forms of Internet Marketing. The internet these days is a wild and wooly place. It is filled with braggarts and fools. With truly gifted teachers and smooth-tongued hacks. Guides and gurus. Liars and fools. But how important is it who authored the content you buy? Do they need to have made a thousand dollars, or a million? Does it matter if they have made any money at all? I am sure that many of the training products being sold out there are not created by people who make a living with the concepts they teach. In fact, given that many wildly successful entrepreneurs have almost all of their content ghostwritten, it may be that most are not. And I don’t really care. If your goal is to find a Guru to follow and do everything exactly as they do, great! That is certainly a workable business model. If you can build a relationship through coaching or mentoring even better. I hope it works out for you….

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The question is, “What do you wish you had done differently when you started online?” The answer is (almost always), “Started building a list sooner.” I once again find myself at odds with conventional wisdom. What I would do is find myself a mentor. Now it can certainly be difficult to connect with a traditional mentor right away when you get started online. You are new to it, you don’t know anybody, and you are not ballsy (or rude) enough to just start begging people to help you. If you are like me, you wouldn’t feel right just spamming some guy with questions. They have better things to do than spend their precious time helping you. When I got started, I did realize that coaching would be a big help. After a few months I joined a mastermind type group with one of the names in the business. I spent more than I should have and stayed with him longer than I should have. In other words, I wasted a lot of money on coaching that did me no good. In fact I would argue that the cost was more than money, it was time. Time because he didn’t believe…

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Trying to make your voice heard on the internet is largely a solitary affair. Unless you are one of the big guys, with and office and a staff, most of your time is spent alone. One of the challenges is to find ways to keep yourself interested and motivated. In my case I do that a couple of ways. I try to keep up some sort of social interaction by way of Skype. I spend at least some of my time on new things, whether they have money making potential or not. And I seek out voices that speak to me. It’s no secret that my goal is to attain freedom by learning to make a living online. I have found that an important part of this process has to do not only with finding some sort of model that makes sense to me, but also with finding someone working with that method who I can identify with. Someone who presents information in a way that seems attainable to a normal Joe like me. One of the few people I follow is Tony Shepherd. I have bought a couple of products from him, and his writing is clear and concise,…

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