Have you ever run across this statement – “the best way to learn something is to teach it”? I am not sure that I have ever truly understood this. I get meaning of the words of course, but on a personal “oh, I get it!” level, not so much.
In the past I don’t think I have taught anything that I haven’t had a really good handle on already. Anything else I just toss off as something I have heard, or tried, that might work and might not.
In the year I have spent learning about internet marketing I have accumulated a lot of information. It seems to me, though, that stored information and knowledge are two different things. One is just having a collection of facts, the other is having a framework, or model, that the facts support.
As you may or may not know, I have started a site where I can sell PLR I create – PLRmy.com. I write articles for that site, I blog here and guest blog on Empire Marketing, and I write assorted unique content for others. While the information I cover is varied, so far most of my writing has been on subjects that I am fairly familiar with.
I have observed a couple of things about this process. Writing informative articles about a subject that I am familiar with forces me to put the facts I know into some sort of order. Writing 500 words about a subject requires distillation of a group of facts into an organized whole. It also involves taking a bit of a personal inventory. How well do I know the subject? How much do I have to research?
You kow what? I have learned quite a bit. The version of the saying that applies here is “the best way to learn something is to write it”.
The whole point of this post is to point out to you an advantage of writing at least some of your own content. There are two things that happen as you write. You learn about the subject you are writing about, and you put that knowledge and any you already possess into a framework. By the time you are done you will understand the subject much better than you did when you started.
If you write about a system you want to implement in your own business, the advantages of better understanding are obvious. If you write content for a site you are promoting in an area you are not familiar with, knowing the ins and outs of the subject will allow you to better target your marketing. The better you understand your market, the better you’ll be able to select offers that your audience will be interested in. The time you spend writing should cut down on the time you have to spend selecting and testing. A couple of hours researching and writing could put you into profit weeks earlier.
